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More jobs.
Less guessing.
Built for trades.

Google Ads that pay for themselves. SEO that compounds. Websites engineered to convert. If you work with your hands, we work for you.

Trusted by
Attic Rain Specialists Clotures Fortin Toitures P.G Profix Automotive Services Noble Tek Developments Ltd
15x
Average ROAS across clients
$0
Lock-in fees. Ever.
100%
Trades focused
2 Weeks
To first leads
Based in Calgary. Working with trades businesses across Canada and the US.
Canada United States
How it works
The Full Stack For
Trades Growth

Most agencies sell you one thing. We build the whole system — site, ads, and SEO working together so every dollar compounds on the last.

1
Free strategy call — we diagnose first

30 minutes. We look at your current site, your Google presence, and your competitors. You get a straight answer on where your biggest opportunity is — no pitch, no deck, no fluff.

2
Fix the foundation — site first

If your site doesn't convert, paid traffic is wasted money. We build or audit your site before we touch ads. Every page engineered to turn visitors into calls.

3
Turn on Google Ads — leads in 14 days

Once the site converts, we launch your campaigns. Trade-specific keywords, copy written for your customers, bids optimized for cost per lead. Calls within 14 days.

4
Build SEO in parallel — compound forever

While ads drive immediate leads, we're building your organic rankings in the background. In 3–6 months organic traffic reduces your cost per lead significantly.

Live example
Clotures Fortin
Fencing company · Mirabel, QC
Google Ads ROAS28x return
Cost per lead$19
Google Ads statusActive
SEO campaignActive
Get the same system →
Why Hard Hat Digital
The Only Trades Agency
That's Actually Local.

Generic agencies don't know your seasonality. Big "blue collar" agencies are spread thin. We're the only one who is both trades-specific and local.

Generic agency
GrowME & others
✗Works with every industry
✗Doesn't know your seasonality
✗Reports in CTR not revenue
✗Account managers, not specialists
Large national agency
The big box option
✗High client volume, low attention
✗No local market knowledge
✗Template playbooks for every trade
✗You're one of thousands on their roster
Hard Hat Digital
The right choice
✓Trades-only. Always.
✓Local base + national reach
✓CRO in every build
✓Google Ads is our core
✓You meet your strategist
Industries we serve
If You Work With Your Hands,
We Work For You.

We've built campaigns across every major trade. Our knowledge compounds — what works for roofing in Calgary informs HVAC in Toronto.

Roofing
Hail season campaigns
Plumbing
Emergency + scheduled
HVAC
Seasonal demand capture
Construction
Residential & commercial
Landscaping
Spring/summer push
Fencing
Peak season timing
Insulation
Energy rebate season
Electrical
Residential & reno
What clients say
Don't Take Our Word For It.
★★★★★
"We've worked with marketing agencies before and always felt like we were one of a hundred clients. Hard Hat Digital actually understands the trades. They know our busy season, they know what a good lead looks like, and the results back it up."
Kevin Wolf
Laney's Inc · Plumbing & HVAC · Fargo-Moorhead
★★★★★
"Hard Hat Digital rebuilt our site and launched our ads from scratch. Within the first month we were getting consistent inspection requests. If you run a trades or home services business and you're not working with these guys, you're leaving money on the table."
Jeremy Cook
Inspect on the Money · Home Inspections · Calgary, AB
FAQ
Common Questions.
How quickly will I see results from Google Ads?
+
Most clients see their first leads within 2 weeks of launch. We consider 30 days a reasonable benchmark for meaningful data. The first month is about learning — finding which keywords and ads drive the best quality leads for your specific trade. Month 2 onwards is where optimization compounds.
Do I need a new website before starting ads?
+
Not necessarily. We'll audit your current site first. If it converts at a reasonable rate we can run ads while improving things in parallel. But if your site has fundamental conversion problems — unclear CTAs, no trust signals, slow load time — we'll recommend fixing that first. Paying for traffic to a broken site is the fastest way to waste your ad budget.
What's the minimum ad spend you recommend?
+
For most trades businesses we recommend $1,500–$2,000/month in ad spend minimum to generate meaningful data and consistent leads. Below that, you're running too few auctions to optimize effectively. The management fee is separate — you pay Google directly, we manage the account. You own everything.
How long does SEO take to work?
+
Honest answer: 3–6 months to see meaningful movement, 6–12 months to see significant traffic and lead impact. SEO is a compounding asset, not a quick win. We always recommend running ads alongside SEO so you're getting leads immediately while the organic foundation builds.
Do you work with businesses outside Calgary?
+
Yes — we're based in Calgary but work with trades businesses across North America. Our website design and Google Ads work are fully remote-capable. If you're in Canada or the US, get in touch and we'll tell you exactly whether we're the right fit for your market.
Are there lock-in contracts?
+
No lock-in contracts. Rolling monthly agreements with 30 days notice to wind down. We don't trap clients — we earn your business every month by delivering results.
What makes you different from a generic digital agency?
+
We only work with trades. Every campaign, every site, every SEO strategy is built knowing your business is seasonal, referral-driven, and dependent on local trust. A generic agency doesn't know fencing peaks in spring or HVAC demand spikes in July. We do — and our campaigns are built around it.
Let's talk about
your business.

No pitch. No pressure. A straight 30-minute conversation about what's holding your business back online.

30 minutes · No commitment · Based in Calgary · Serving North America